romney has to win ohio and florida, he's got to win virginia, north carolina. and and so then he's got to pick up one somewhere along the way. and that's why you're seeing a blocking strategy by obama. i mean, they're in their carpet bombing ohio and virginia, and the president's time because if they can stop him in one of those two states -- megyn: but how much, how much can those ads help, ed? we saw this debate performance which, um, a columnist at the daily beast, andrew sullivan, who's a left-leaning guy although, i don't know, he disputes that, he wrote a column talking about did obama just throw the entire election away. and he said this is simply unprecedented, this reversal we've seen for this candidate in october. and he talks about how this kind of swing like the one we saw with women, has it ever happened before, ed? and can it be stopped with the ads? >> the problem with ads is unlike past elections we had public financing up til four years ago -- megyn: yeah. >> now you have unlimited money. so they can go anywhere they want. both sides have massi